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Nick Gets More Interactive with iCarly

by Deanna

miranda.jpgNickelodeon has announced yet another new interactive series that will include viewer uploaded content. Premiering in September of 2007, iCarly will join ME:TV as one of the numerous convergent entertainment experiences recently launched by Nickelodeon. iCarly is a comedy about a young girl who produces her own home-grown web show. Carly, played by Miranda Cosgrove (of Nick and Jake fame), will give viewers a specific assignment and direct them toward the web site to upload their creations. The uploaded content may be included in a future episode, or as part of Carly’s online web cast.

The description from Nickelodeon is as follows:

In iCarly, Miranda lives with her twenty-something brother/guardian Spencer (Jerry Trainor) and produces her web casts from a makeshift third- floor loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the pilot, it all happens by accident when a teacher (guest star Mindy Sterling, Austin Powers’ Frau Farbissina) puts her in charge of the school talent show. She and her sassy best bud Sam (Jeannette McCurdy) turn the audition process into a show, which Carly’s tech savvy smitten friend Freddy (Nathan Kress) tapes — including their hilarious banter and great chemistry — and posts on the web unbeknownst to them. The online audience clamors for more, and a pop phenomenon blooms, with Miranda and sidekick Sam’s regular web casts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes and problem-solving.

iCarly is set to begin taping the first thirteen episodes in March of 2007. Personally, I can’t wait to see this show take off. Nickelodeon has found a fresh new way to foster creativity in kids and I think we’ll be seeing a lot more shows combining television and user-uploaded content in the future.

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