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Nickelodeon Introduces ME: TV

by Deanna

Nickelodeon’s new ME: TV is an unprecedented new entertainment platform. On February 19th, Nickelodeon launched the first-ever TV programming block featuring user-generated content. Kids can upload their own videos and content online and it will be aired during a two hour block each day Monday through Friday.

Tom Ascheim, Executive Vice President and General Manager for Nickelodeon Television says, “Nickelodeon’s ME:TV is you TV. It gives us the opportunity to showcase the talents of our audience and give life to the content that they are creating. It is the next step in convergent entertainment for this multiplatform generation of kids.”

ME: TV is broadcast live from New York City with a live studio audience. It is hosted each day by Alexandra Gizela and Jordan Carlos and features four kids live via web cam, online voting, gaming, giveaways and celebrity guests. Children can participate at home via phone, on-screen message boards and voting on Nick.com. They can also upload their own content at www.nick.com/metv, then rate, watch, and share it on TurboNick. The best of the uploaded content will be aired on the show.

I think this will be a fun way for kids to express a little creativity. All content is moderated and Nickelodeon does require parental permission before any content will appear online or on-air.

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Posted in Nickelodeon, On The Web, Tween on February 21st, 2007

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